Flipping the Funnel
Seth Godin writes about how you can use your “fan club” and the Internet to help get the word out. He talks about how companies can get loyal customers to save product webpages on Delicious, show product shots on Flickr, and create product lens (info pages) on Squidoo. Obviously, he is trumpeting his service as a way for businesses to enable the new word-of-mouth.
Click and get his new e-book here: Flipping the Funnel. Its free and a good read. Pass it around.
On our end, we’d like to point out that you can do the same with Rrove. Restaurant owners and the like: get your customers to mark your addresses on Rrove. Make them public so people who use Rrove can find out about them. Ask your customers to provide an in-depth review on your services to give everyone an good idea of what you have to offer. Rrove, in our humble opinion, is an excellent way of flipping the funnel.
